Buggy research - latest campaign news
- Campaigning for conversation: The impact of Talk To Your Baby's research on buggies - full impact report
- Mothercare catalogue displays new rear-facing symbol (Spring 2009)
- TTYB adds Buggy Q&A to website - download a set of commonly asked questions and answers for photocopying and distributing (May 2009)
- One Ride Forward, Two Steps Back - article by Dr Suzanne Zeedyk published in the New York Times (March 2009)
- Straight talking on buggy retailing - article by TTYB published in Nursery Industry (February 2009)
- 2009 Babies R Us catalogue includes symbols for backward facing buggies (Spring 2009)
- TTYB publishes buggy research (November 2008)
- New pusher-facing buggy available (January 2008)
- Boots catalogue highlights rear-facing buggies (June 2007)
- Walkie Talkie label launched (January 2007)
- Babies R Us to use Walkie Talkie label to promote new buggy (May 2007)
- Two manufacturers to use Walkie Talkie label (March 2007)
New research published by TTYB shows interactions between parents and infants are significantly increased with face-to-face buggies. Dr Suzanne Zeedyk, University of Dundee, says life is emotionally impoverished for too many babies in buggies facing away from their pusher. TTYB calls on manufacturers and retailers to create more affordable two-way facing buggies. Parents with such models should utilise the face-to-face option as standard, so that young children and their carers can talk and listen to each other as they are out and about. Read more about the research.
TTYB is pleased to note the addition of a brand new symbol in the Mothercare Spring/Summer 2009 catalogue. The symbol reflects a buggy model's ability to be rear-facing where "Baby can face parents to encourage more interaction."
TTYB happily reports that in the new Babies R Us catalogue, new symbols in the Pushchair Key Guide alert buggy buyers to two very important features:
- Reversible seat unit for forward or rearward travel
- Mother and baby eye to eye contact
New pusher-facing buggy available
TTYB is delighted to see the pusher-facing facility of the new Trio For Me from Chicco featuring so prominently in its advertising campaign. Chicco produced the buggy after they found a high demand from parents for the pusher-facing option. To find out where the buggy is available ring Chicco stockists on 01623 750 870 or visit the Chicco website.
TTYB is delighted that the Boots catalogue, Baby and You, lists pushchairs with a rear-facing facility. This is highlighted in the 'travel systems guide' featured at the front of the buggy section, helping to increase awareness of the pusher-facing option. Baby and You is a free magazine available in Boots stores.
In January 2007 Talk To Your Baby released a statement outlining the next stage of the buggy campaign and the introduction of the 'Walkie Talkie' label. This label is designed to highlight buggies with a pusher-facing facility and is available to use by manufacturers and retailers in-store, online and in marketing materials. Read the full press release.
The Walkie Talkie label is to be used by Babies R Us to help promote a new pusher-facing buggy, i2i Maxx. The buggy is designed by Supercover and only available at Babies R Us. It is designed to promote bonding and communication between the child and pusher, and the label will help to highlight this aspect. The autumn/winter catalogue for Babies R Us will also feature the label. Babies R Us have stated their support for the Talk To Your Baby campaign in the i2i Maxx press release.
Talk To Your Baby is delighted to announce that two manufacturers have been granted use of the Walkie Talkie label:
- Hauck buggies will be using the label as a swingtag to show which models have seats that can face the pusher. They will also use the label in their promotional material
- The Supercover group will be using the label for their new buggy Cosatto Mobi