Advanced search

The aims of Talk To Your Baby

The campaign in practice

The early language campaign aims to convince current and prospective parents and carers of their capacity and responsibility to provide rich language support to their children. It is premised on the belief that all parents wish to do the best for their children, but that frequently they lack the confidence, or knowledge, to implement powerful parenting practices.

For example:

• listening actively and talking to their children, as often as possible, and in a wide range of contexts.
• singing with children and playing rhyming games.
• sharing books and joining the library.

The campaign also works to promote the related importance of adult literacy and learning.

Outcomes

The overall objectives are:

Objective 1:

• increase the number of children who, on entering the Foundation Stage, are judged to have age-related linguistic competence.
• reduce the number of children who are experiencing some forms of non-medical language delay.

Objective 2:

• raise the profile of the basics of early language support among parents, so that they are confident and motivated to provide language-rich support on a regular basis.
• increase the number of parents who utilise supportive provision.
• increase the number of parents who engage in their own learning.