British Land originally partnered with us to support our Young Readers Programme in 2011.
The programme encourages children aged 11 and under to develop a love of reading for enjoyment which in turn is key to the development of their literacy skills. Owning new books which they choose themselves is a key part of motivating children to read more.
To help instil a love of reading, everyone who takes part in the Young Readers Programme is shown how to choose books at the right level and of interest to them. They then use their new skills to select three new books to keep at a visit to a local shopping site.
At sites where there is a WHSmith store, the retailer has also donated vouchers to each of the participating schools to boost their library resources.
British Land has committed more than £500,000 to the Young Readers Programme and expanded its involvement in 2015 to include 20 shopping centres and retail parks. This enabled 5,000 children to participate in reading activities across British Land shopping centres and parks in England, Scotland and Wales.
Chris Grigg, Chief Executive, British Land, said:
“British Land is delighted to be working with the National Literacy Trust to encourage children to read for pleasure. As an employer of highly skilled staff, we know only too well the importance of literacy and how this is the foundation of a successful workforce. We hope that our long term investment in this project will provide thousands of children with the opportunity to reach their full potential in school, work and their communities."