In May 2015 we launched a multi-year partnership with Boots Opticians to highlight the link between eye health and literacy.
An estimated one million children have an undiagnosed vision problem in the UK.
Early detection and timely referral can improve the literacy of our most disadvantaged children but research shows that people from deprived areas often delay eye checks because of the cost of glasses.
From September 2015 Boots Opticians is offering its staff two paid volunteering days with us through the Boots Opticians Schools Challenge. We give volunteers specially designed resources to deliver a special assembly or classroom event around reading for enjoyment and eye health.
Book sales and libraries
Boots Opticians will also be fundraising for the National Literacy Trust through book sales and other fundraising activities. Many of the Boots Opticians stores have also set up book corners and mini libraries to reinforce the importance of reading for enjoyment to their customers.
Ben Fletcher, Managing Director, Boots Opticians, said:
"As a health-led optician we strongly believe our profession has a big role to play in supporting young people in the UK with their education and literacy - especially those in deprived areas. Through this exciting new partnership with the National Literacy Trust, we will champion regular eye checks for all UK school children in a collaborative approach that supports the enjoyment of children's education and literacy."