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Advertise in our email newsletter

Advertising in our email newsletter can provide your organisation with a unique opportunity to access our 35,000 subscribers, which are not otherwise accessible to third parties.

There are also opportunities for bespoke mailings to selected audiences. Email for more information.

 Our subscribers:

  • All of our 35,000 subscribers have actively requested to receive the newsletter
  • Our subscribers include teachers (primary, secondary, adult basic skills and early years), literacy consultants/advisers, librarians and those working in research, policy and local authorities
  • Fewer than 1 in 1,000 unsubscribe each month, and our list grows considerably every month
  • Over 75% of our subscribers have subscribed for over one year
  • Our opening rate is between 21 to 28% each month, industry standard is 10%
  • Our click through rate averages at about 45%

Our content:

  • The latest literacy and reading-related policy, research and news
  • Monthly blogs on current literacy issues
  • Updates on National Literacy Trust projects and events
  • Information on new resources and publications
  • Links to in-depth case studies and good practice
  • National Literacy Trust staff vacancies


  • £350 for one month
  • £900 for three months
  • £1,200 for six months 

Prices do not include VAT. All email newsletters are accessible online for at least six months after they are delivered. Click through rates from your advert can be provided on request.

Technical specifications:

Our advert spaces offer a full colour image of 180 x 170 pixels, plus no more than 50 words. Both images and text can be hyperlinked.


The newsletter usually goes out on the first Tuesday of each month, and the deadline for copy is one week in advance. Please note this can vary dependent on school timetables so if your promotion is time-sensitive please check with us.


The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944.
Registered address: 68 South Lambeth Road, London SW8 1RL.