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Big Reading Adventure

Please note this competition has now closed. Find out the results

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9 September to 8 December 2013

What was it all about?

Research shows that teaching children a love of reading early on in their lives by using play-based approaches to reading can benefit their literacy development.[1] We also know that tapping into children’s interests is a great way of engaging them in learning.

With this in mind, the National Literacy Trust teamed up with CBeebies Magazine to run the CBeebies Magazine Big Reading Adventure, a fun and play-based competition for children aged three to seven which featured several of CBeebies’ most popular characters.

Through our partnership, Immediate Media, the magazine’s publisher, and the National Literacy Trust hoped to provide teachers and early years professionals with an engaging platform to promote storytelling and literacy.

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How did it work?

PosterWe provided schools and early years settings with a suite of resources to enable them to deliver a reading-themed week centred around five of CBeebies’ most popular characters. Settings were provided with a chart featuring these characters and every day the children met a new CBeebies character, read a story about that character and then completed a related fun literacy activity. Every child who visited all five characters, read all the stories and completed all the activities was entered into a national prize draw.

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What supporting resources were available?

Every school/setting that took part in the CBeebies Magazine Big Reading Adventure could access a whole host of resources to support them in running the competition.  

Chart of “CBeebies Land”

CBeebies PosterA chart of featured CBeebies characters which was displayed on the wall and used to engage children with the competition tasks. Download

Big Reading Adventure stories and activities

Swashbuckle activitySettings shared these stories with the children and then completed the related activities. The stories could be projected on to the interactive whiteboard for lots of audience participation. Download

Achievement chart

CBeebies achievement chartThis achievement chart was given to every child taking part so that they could record the stories they read and the activities they completed. Includes stickers that can be cut out and glued onto the chart. Download 


CBeebies certificateSettings recognised the achievement of children who completed their Big Reading Adventure by awarding them with this special CBeebies magazine certificate. Download

Extension activities

These additional activity ideas kept older and high ability children engaged. Download

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What were the prizes?

Twigs thumbs upEvery child who visited all five characters, read all the stories and completed all the activities was eligible to be entered into the national prize draw to win…

For the child:

  • A year-long subscription to CBeebies magazine
  • £50 worth of book vouchers

For their school/ library or early years setting:

  • An afternoon of storytelling performances and workshops led by a professional storyteller, with a little help from a well-known CBeebies character…

10 runners up received a six month subscription to CBeebies magazine.

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[1] Rose Review, 2006


The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944.
Registered address: 68 South Lambeth Road, London SW8 1RL.