Sport
At the National Literacy Trust we target hard to reach groups in society who may not have shown an interest in reading, but who do have a passion for sport. What better place to start than with local sporting heroes? As the UK's most popular sport, much of this activity is focussed on football.
Reading The Game is an initiative run by the National Literacy Trust which works to promote reading, writing, and speaking and listening for all ages through the motivational power of sport.
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Harnessing the motivational power of sport.
Reading The Game