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Working with professional sports clubs to promote reading and literacy

Having a professional sportsperson talk to the children in your school about why they love reading can be incredibly inspiring and motivating for a sport-loving reluctant reader. It’s perfectly possible to secure a sportsperson to visit your school, but there are some key things to bear in mind to increase your chances of success, both in terms of getting the player there in the first place, and in making the most of their visit.

In this resource, Jim Sells, Manager of the National Literacy Trust's Premier League Reading Stars project, offers advice and top tips for working with professional sports clubs to promote reading and literacy.

Because of the nature of his experience, Jim has focused on football clubs here, but the same principles and advice will also apply for any professional sports club.

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The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944.
Registered address: 68 South Lambeth Road, London SW8 1RL.