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Early literacy practices at home in 2015: Third annual survey of parents

This report presents the findings of Pearson and the National Literacy Trust’s third annual Early Years Literacy Survey of parents. The survey covers a wide range of questions addressing parental attitudes, beliefs and practices around literacy, as well the reported attitudes and behaviours of their children. 

This report is based on data sets from two sources. The first is our annual Early Years Literacy Survey of 1,000 parents of three to five-year-old children , which was conducted online from March to June 2015 through YouGov. The second data source is responses from an additional 300 parents who filled in our Early Years Literacy Survey online and who also gave us permission to administer a vocabulary test to their child. We therefore have vocabulary attainment scores to link to attitudes and behaviours for those 300 children. 

In this 2015 report we aim to answer the following key questions:

  • What are children’s and parents’ behaviours and attitudes around emergent literacy at home?
  • How do parents support their children’s emergent literacy when sharing stories?
  • What are the perceived influences on literacy in the early years and the perceived barriers to literacy development?
  • How do attitudes and behaviours around literacy relate to children’s vocabulary development?
  • What are the key changes in behaviours and attitudes to emergent literacy at home from 2014 to 2015? 
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The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944.
Registered address: 68 South Lambeth Road, London SW8 1RL.