Parents' Views on Literacy Development - A brief poll
This brief report outlines research that was conducted in February 2012 at the launch of the National Literacy Trust’s Words for Life campaign that encourages parents to support their children’s communication and literacy development and gives them the confidence to feel they can make a positive difference.
The research was conducted by One Poll on behalf of the National Literacy Trust from 9 -14 February 2012. One Poll surveyed 1,000 parents of 0 to 16-year-olds in the C2DE social bracket, which refers to the lowest three social and economic groups.
The survey revealed that a third of parents do not realise they have the most important influence on their child’s language and literacy development. Nearly 1 in 7 parents also do not spend any time at all on a daily basis helping their children develop literacy and communication skills, for example by telling nursery rhymes to their baby, reading with their children or discussing school work.
The Words for Life campaign and website encourages parents to build support for their young child’s language and literacy development into their daily routine. www.wordsforlife.org.uk has developmental milestones, tips and fun activities for parents to do with their children to help them develop vital communication skills.
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