News
Starbucks and Walker Books support National Literacy Trust campaign with free books
1 Jun 2010
To celebrate the launch of the National Literacy Trust’s new Tell Me a Story campaign, Starbucks is giving its Starbucks Cardholders the opportunity to win one of ten prizes of a £1000 book hamper for their local primary school, and a £150 book voucher for their family every time they use their pre-pay card in a Starbucks store between 1 and 7 June.*
Additionally, as an added treat, regular Starbucks customers across the UK will also have the opportunity to take home one of two exclusive mini books from Walker Books.
The Tell Me a Story campaign aims to raise awareness that every child has the right to share stories and to develop the skills they need for their future. To launch the campaign, the National Literacy Trust has teamed up with National Family Week and they are calling on everyone to spend 10 minutes reading with the children in their life during Family Week Story Time on 2 June. In 2010, the National Literacy Trust is aiming to raise £500,000 to support the literacy of children in disadvantaged communities.
Director of the National Literacy Trust Jonathan Douglas says:
“Our research shows that children who live in a home that encourages reading and is filled with books are more likely to have above average reading levels. So that’s why we have teamed up with Starbucks and Walker Books to call on everyone to support our Tell Me a Story campaign by pledging to share a story for 10 minutes with the children in their life this National Family Week.”
To find out more and get involved with the National Literacy Trust’s Tell Me a Story campaign visit www.literacytrust.org.uk/tellmeastory
*Every time a registered Starbucks Card holder uses their pre-pay card in any participating Starbucks store between 1 and 7 June they will automatically be entered into a prize draw to be in with the chance of winning one of ten prizes of a book voucher worth £150 for themselves and their family, plus one of ten £1,000 book hampers to donate to a primary school of their choice. The exclusive Walker Books mini books will be offered to regular customers in Starbucks stores across the UK between 31 May and 6 June 2010.
