Nearly one third of British adults now e-reading
15 May 2012
According to report Understanding the Digital Consumer, the percentage of adults who have purchased an e-book has seen an almost threefold increase since February 2011.Nearly a third of British adults (31%) say they are likely to buy an e-book in the next six months, according to the new study from Bowker.
Growth in e-book consumption is being driven by older readers, particularly those aged 45-54. Just over a quarter of this age group bought an e-book in the six months to March 2012, up from 17% in November 2011. Men are more likely than women to buy e-books, but women buy more and also download more free titles.
Children aged 10 and under are reading e-books on laptops rather than dedicated e-readers, according to the study. However from the age of 11, the Kindle becomes their most widely used device.
Read the full story at the Bookseller.
- Iconic books hit the streets of London…Books about Town is here for the summer
- Children’s enjoyment of reading has increased for the first time in eight years
- 10 reasons why play is important
- Liverpool school crowned Network Member of the Year 2013-14
- Children spend 22,000 hours reading for Beast Quest and Rainbow Magic Reading Challenge
- Education Committee hears evidence on the importance of partnerships between education providers and businesses in Blogs by Lucy Kerrigan
- Why the World Cup draw matters to schools in Blogs by Tom Palmer
- "Volunteering on Words for Work is a must" says Amanda Delaney, KPMG volunteer in Blogs by Guest blogger
- Tottenham Hotspur Foundation hosts event to kick-start children’s reading in Media centre
- Children’s on-screen reading overtakes reading in print in Media centre