Nearly one third of British adults now e-reading
15 May 2012
According to report Understanding the Digital Consumer, the percentage of adults who have purchased an e-book has seen an almost threefold increase since February 2011.Nearly a third of British adults (31%) say they are likely to buy an e-book in the next six months, according to the new study from Bowker.
Growth in e-book consumption is being driven by older readers, particularly those aged 45-54. Just over a quarter of this age group bought an e-book in the six months to March 2012, up from 17% in November 2011. Men are more likely than women to buy e-books, but women buy more and also download more free titles.
Children aged 10 and under are reading e-books on laptops rather than dedicated e-readers, according to the study. However from the age of 11, the Kindle becomes their most widely used device.
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