Magazine publishers pledge to tackle literacy through launch of MagAid
2 May 2012
MagAid is the first national literacy project to use magazines to promote literacy. It has been established by the Professional Publishers Association (PPA), which represents the UK’s magazine publishing industry, in partnership with our charity.
Funding raised through MagAid will be channeled into our Young Readers Programme, which is designed to promote reading to children from poor communities. The scheme engages children in reading at school, giving them the opportunity to select and keep reading materials they can then read at home.
Through MagAid, the scheme has been expanded to include magazines for the first time, and the PPA will encourage donations and co-ordinate funding for MagAid on behalf of the consumer and business media publishers within its membership.
We have recently completed a MagAid-funded Young Readers Programme at the City of London Academy in Southwark. The programme was the first phase of a pilot project designed to investigate the introduction of magazines into the portfolio of reading materials available to the children.
Richard Bannister, Principal of City of London Academy (Southwark), said:
The MagAid-funded National Literacy Trust programme has had a tremendous impact in promoting literacy across Year 7 in our Academy. It actively encourages our students to engage in reading. Using magazines as a medium to promote literacy in our Academy has been really well received by students and staff.
Caroline Sence, Manager of our Young Readers Programme said:
This is the first time magazines have been used to address the literacy challenge by a national literacy project. We believe magazines are a powerful tool for engaging reluctant readers: by giving children and young people the opportunity to choose and keep new magazines and books that are linked to their own interests, we are helping to make reading relevant to them, and to encourage reading as an activity of choice outside of school.
For more information please visit magaid.org
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