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Literacy news

Families rely on word-of-mouth for childcare information

12 Jun 2009

The charity's annual childcare awareness survey, which questioned more than 1,000 people, is designed to measure how much parents know about the different types of childcare they offer. It discovered that childminders and nannies are the most recognised form of childcare, ahead of nurseries, crêches and au pairs.

It also showed that most families find out about childcare provision through word-of-mouth rather than through advertising or Government initiatives.

Of those parents who did use childminders, 95% were satisfied with the care provided to their children. Two-thirds of parents who used childminders were also satisfied with the cost of their childcare, compared with just over half of parents who pay for their child to attend a nursery.

(Children & Young People Now, 12 June 2009)

Tags: Children, Talk To Your Baby, The home

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The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944.
Registered address: 68 South Lambeth Road, London SW8 1RL.