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Haven to give away nearly 50,000 books
20 Jul 2011
Haven Holidays has teamed up with the National Literacy Trust's Words for Life campaign to give away nearly 50,000 books to children on their 35 family holiday parks.
Every family arriving on a Haven park on the weekend of 20 August 2011 will receive a goody bag containing four books for children – including titles such as Amber the Orange Fairy, How to Train Your Dragon and a choice of popular Where’s Wally? titles as well as Ranger's Apprentice, which is aimed at 9 to 11-year-olds.
The initiative is designed to encourage a love of reading amongst children and follows a similar successful giveaway in 2009.
A spokesperson for Haven Holidays said:
There is always so much to do on our parks with a wide choice of facilities, activities and entertainment – but we know that children need some quiet time and we’re hoping that the free books will tempt children to spend some time reading – maybe when they’re relaxing around the pool or in their holiday home."
Jack Sallabank from the National Literacy Trust said:
“Schools and parents often report a noticeable dip in a child’s literacy level when they return from the summer break so it’s important to keep their minds active and give them the opportunity to read during the summer break. We are therefore very excited to be working with Haven Holidays again and having the opportunity to deliver another fantastic campaign.”
Children who develop a love of reading at an early age get a head start with language skills, which are invaluable for their future. Holidays provide the environment and quality time with parents and carers that will allow children the space and freedom to discover the enjoyment of reading.
The free books are an added bonus – but the fun-filled goody bag is not the only free activity that Haven offers this summer.
Kids can look forward to free heated indoor and outdoor pools, kids’ clubs for all ages, mini tennis, mini archery and mini fencing, football coaching and ‘B Fit’, Annabel Creative Kitchen sessions, Wildlife Detectives and a full programme of daytime and evening entertainment including summer-time pantos, wrestling, circus performances, character shows, music and stage-shows.
The giveaway has been supported by publishers Hachette, Walker Books and Random House
ENDS
Note to Editors:
The goody bag of books will contain a selection of four of the following titles:
Beast Quest: age range 5-7, value £4.99
Amber the Orange Fairy: age range 5-7, value £4.99
How to Train Your Dragon: age range 7+, value £5.99
Where’s Wally? (made up of three Where's Wally? titles): age range 5-7, value £6.99
Ranger's Apprentice: age range 9-11, value £6.99
About Words for Life
Words for Life is a targeted social marketing campaign delivered by the National Literacy Trust. By working with partner organisations, Words for Life engages a wider audience in reading, writing, speaking and listening. The campaign aims to encourage and empower parents to help actively in developing their child’s learning.
Visit the Words for Life website for tips, advice and great competitions at www.wordsforlife.org.uk.
The National Literacy Trust is an independent charity that transforms lives through literacy. We believe that society will only be fair when everyone has the literacy skills they need to communicate, to fulfil their potential and to contribute more to society. We campaign to improve public understanding of the vital importance of literacy, as well as delivering projects and working in partnership to reach those most in need of support.
To help us transform lives through literacy, you can make a donation.
National Literacy Trust is a registered charity no. 1116260, and a company limited by guarantee, no. 5836486. Registered in England and Wales. Registered address: 68 South Lambeth Road, London SW8 1RL. Tel: 020 7587 1842.
