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WrestleMania ® Reading Challenge: World Wrestling Entertainment ® to tag team with the National Literacy Trust to promote reading in 1300 schools across the UK
4 Oct 2007
This autumn World Wrestling Entertainment (WWE®) is forming a tag team with the National Literacy Trust (NLT) to target schools in England to prove that there is nothing weedy about reading! This year, school Reading Champions will have the chance to enter a special WWE competition to win a trip to Orlando, Florida, to see their heroes in action at WrestleMania 24.
To participate in the WrestleMania Reading Challenge, students need to read five books of their own choice, enter the book titles on the entry form provided and write 100 words explaining how they would persuade a WWE Superstar to read a book.
Each entrant that submits a form successfully via their teacher will receive a certificate from WWE celebrating their completion of the WrestleMania Reading Challenge. The entries will be judged by representatives from WWE and NLT. The winning prize is a trip to see WrestleMania 24 live in Orlando, Florida, the winners of which will be announced in March 2008. Four prizes will be awarded.
Over the last three years, WWE has been working with the NLT to promote reading in schools across England. Using posters featuring WWE Superstars, together WWE and the NLT have strived to communicate that reading is an important and enjoyable part of every day life.
The competition is open to primary and secondary schools who are signed up to the Reading Champions initiative. To sign up for free visit www.literacytrust.org.uk
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on WWE’s global activities, go to http://www.wwe.com/worldwide/
Additional information on the National Literacy Trust can be found at www.literacytrust.org.uk
Notes to Editors:
About the National Literacy Trust
The National Literacy Trust is an independent charity that changes lives through literacy. It links home, school and the wider community to inspire learners and create opportunities for everyone. www.literacytrust.org.uk
About World Wrestling Entertainment, Inc
World Wrestling Entertainment, Inc. is an integrated media and entertainment company founded by Vince and Linda McMahon. WWE has been at the forefront of the sports entertainment industry for the last 25 years, over this time developing into one of the most popular forms of global entertainment today.
World Wrestling Entertainment is organized around four principal activities:
1. Live and Televised Entertainment, which consists of live events, television programming, pay-per-view and video on demand programming.
2. Consumer Products, including the sale of video games, toys, books and other consumer products through third party licensees, as well as sales of magazines and home video products.
3. Digital Media, which consists of online advertising, ecommerce, broadband and mobile services.
4. WWE Films, which is focused on the production of feature films, direct-to-consumer films, as well as other film and television projects.
The WWE formula is straightforward. World Wrestling Entertainment develops compelling storylines, anchored by Superstars, which forms content for WWE’s principal activities. This content drives television ratings, which, in turn, drive pay-per-view buys, live event attendance, WWE.com traffic and branded merchandise sales.
World Wrestling Entertainment has a significant international business internationally, with a presence in more than 130 countries, spanning across seven continents and availably in 20 languages.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners .
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.
