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Case study from Extra Time's recent events.
Area of good practice
Intergenerational Literacy Campaign promoting community
cohesion in Liverpool.
What was it like before?
The Extra Time Study Support Centre is based within
Goodison Park, Everton Football Club and provides a
range of community education and Playing for Success
learning programmes for the residents of Liverpool.
Since autumn 2003, Extra Time has forged links with
Liverpool Libraries Service and the National Literacy
Trust (NLT) with the first two specialised projects,
"Premier League Reading Stars" and "Reading
The Game", introduced. Later these quality initiatives
were extended to embrace the NLT's "Reading is
FUNdamental" UK-wide project, which helps children
and young people (aged 0-19) realise their potential
by encouraging them to read.
In July 2006, the BBC and the NLT approached 20 football
clubs UK wide including Everton FC to host an additional
literacy campaign called 'RaW Football Stories'. The
Extra Time Study Support Centre Manager, Abigail Williams
embraced the RaW (Reading and Writing) idea as way to
widen participation for groups, particularly those who
have previously had limited access to Everton's community
driven events.
Extra Time took this opportunity to extend, enrich
and enhance the programme of literacy activities provided.
The BBC RaW project has given the Centre a new focus
on developing adult literacy activities and increased
the impact of engaging children in literacy activities
with their families.
What was done and when?
From 16th - 20th October 2006 the Extra Time Study
Centre hosted a 'Football Stories' week.
With appearances during the week from first team player,
David Weir, Ladies Goalkeeper, Rachel Brown and past
Everton players, Dereck Mountfield and Dave Hickson,
over 60 people attended the BBC RaW events at Goodison
in the Study Centre and on the BBC RaW and Everton in
the Community learning buses.
Those who took part came from all sectors of the local
community including children from Walton St Mary's Primary
School and young people from Notre Dame Catholic College
with their friends and families, senior citizens from
a local old people's home, a local Prince's Trust group
- made up of 16 to 26 year olds and Everton FC Supporters.
The youngsters produced both their own digital stories
and those of the participating adults. Using multimedia
laptops, iPods, video cameras and digital cameras, they
employed a range of interview techniques to capture
memories and anecdotes from all the Everton followers'
years of supporting their team.
On Tuesday 17th October, Louise Watt, BBC radio producer
and broadcaster, interviewed the participants and shared
their stories live on the Billy Butler Show on BBC Radio
Merseyside throughout the afternoon.
Influencing change
The Football Stories project was delivered through an
integrated service approach, which brought together
a vast number of community educational organisations
and individuals.
Members of Liverpool Children's Services, Liverpool
Libraries Service, the Prince's Trust, Merseyside Fire
Service, the National Literacy Trust, Liverpool Hope
University, Everton Football Club and BBC Learning joined
in partnership to deliver the project.
The BBC's additional support through providing reading
materials, certificates, stickers, pens, books and the
use of the BBC Bus where really valuable resources and
were much appreciated by everyone taking part.
Additional expertise was gained from professional writer,
Craig Bradley, professional ICT training, Abigail Williams
and broadcaster Billy Butler.
The BBC's RaW Football Stories Coordinator, Craig Bradley
said: 'It is when we take projects like that at Everton
FC into schools you can see the benefits of the activities.
Extra Time enthusiastically embraced the RaW idea from
the start and have used their own expertise to make
a real success and positive difference to the people
in Liverpool.'
Extra Time Centre Manager, Abigail Williams said: 'This
project is about drawing people together from all sections
of the community. It is about putting pensioners next
to 16 year old 'Hoodies' and creating a real feeling
of community and shared experience. That's what I will
take away from the event.'
Also the Secretary of the Everton Supporters Club attended
the event to share their passion for EFC as well as
to promote the event across the supporters network and
further develop the sharing of stories.
Effect back in school/organisation
Some of the young people took home their finished DVD
football stories to share with their families. One young
person who produced a digital story for the very first
time was so proud of his work that he requested three
additional copies after the event - one to show his
Gran!
The impact on young people's learning, self-esteem,
confidence was evident and the project started with
a focus on football and literacy and soon blossomed
into wider aspects of social interaction, community
cohesion and family.
Parents and grandparents of the young people were committed
to the programme from the beginning and some attended
two days of activities.
Walton St Mary's Primary School, Liverpool have passionately
embraced the idea of creating digital football stories
and have requested follow up workshops offered by Extra
Time, which will take place throughout December 2006.
All the work produced will be put together as short
digital films, which will be available as podcasts via
www.whatwashere.com
and www.evertonfc.com.
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