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Love Libraries: A campaign for a 21st century reading service

David Lammy, Minister for Culture, has announced the launch of Love Libraries, a campaign to explore a new vision of a 21st century reading service. The campaign kicks off with the dramatic transformation of three libraries in 12 weeks into models of a future library service with reading at its heart.

Love Libraries has been created by The Future Libraries Partnership, a unique alliance of the public and private sectors including the Department for Culture, Media and Sport, the Society of Chief Librarians, the Museums, Libraries and Archives Council, nine British publishers and The Reading Agency.

Combining existing best practice in libraries and new ideas for an inspiring new vision of a reading-centred library service, Love Libraries aims to showcase an exciting, replicable template for other libraries. It also aims to galvanise consumers into demanding a better standard of service from their local library.

The project will involve visibly transforming the image of the library buildings, drawing on the expertise of retailers, designers and space planners to re-model interiors. Library opening hours and book stocks will be reviewed to ensure there is a good range of the newest bestselling titles as well as an extensive backlist, and publishing marketing mentors will be attached to each library. New technology will be used to make the borrowing experience more personal and convenient, including the ordering and renewal of books online, and there will be much imaginative promotion of reading including a high-profile live events programme. The result will be vibrant, inspiring community venues for consumers to visit on and off line that are attractive to all ages and social groups.

Three local councils have joined with The Future Libraries Partnership to make these transformations possible. The three libraries to be transformed are Cornwall County Council's Newquay Library, Kent County Council's Coldharbour Library in Gravesend; and The London Borough of Richmond's Central Lending Library in Richmond town centre. Local managers will have 12 weeks to undertake a hothouse transformation that will harness the combined skills, energy and resources of the local authorities, library peers, the booktrade, celebrities and the local community.

The makeover libraries will be revealed in July 2006 with a programme of live events involving authors and celebrities that appeal to large and diverse audiences.

At the end of the campaign there will be an online Love Libraries toolkit for consumers, launched in July 2006. This will show what readers can expect of a good library. There will also be a toolkit with practical shared library advice for simple and effective models of change.

Love Libraries is attracting a growing band of vocal champions and celebrities including Phillip Pullman, Ahdaf Souief, Terence Blacker, Caryl Phillips, Tracy Chevalier, Jenny Éclair, Roy Hattersley, Michael Morpurgo and Tony Parsons who have lent their name to the campaign. Each has offered their support - becoming a Love Libraries Champion, offering to make personal library appearances or simply saying why they love libraries.

More information is available at www.lovelibraries.co.uk.

(MLA press release, 15 March 2006)


Library visits on the up for the third year running

Statistics from the Chartered Institute of Public Finance and Accountancy (CIPFA) show that in 2004/05 visits to public libraries increased by over three million. There were over 17 million more visits to libraries in 2004/05 than there were in 2001/02. The figures show that 42% of library services are achieving seven or more of the ten Public Library Service Standards. At the same time they challenge libraries to improve, showing that the number of active borrowers and the number of issues continues to fall.

Commenting on the findings John Dolan, Head of Library Policy at the Museums, Libraries and Archives Council (MLA), said: "These figures are a welcome spotlight on library performance and their timely release means that public libraries services can start the year knowing that more people are visiting and also with a clear set of goals for the future.

"The impact of the People's Network shows that investing in a new means of accessing information and learning was a wise move. At the same time it will always be a priority for libraries to focus on books and reading, and MLA is working with other organisations including The Reading Agency and publishers to implement best practice in this area."

David Lammy, Minister for Culture at DCMS, said: "Public libraries continue to provide a vital and popular service to individuals of all ages, to families and to local communities. In the 21st century knowledge, information, and literacy skills and reading for pleasure are at the heart of ensuring quality of life as well as economic well-being. Local authorities must ensure that their libraries provide the quality of services people need and expect."

Through the MLA's public libraries improvement programme, Framework for the Future, £9m of central government funding is being invested in supporting reading and literacy initiatives, improving leadership and management, challenging under-performance and on a major campaign to attract a new generation of public library staff.

(MLA press release, 4 January 2006)


MLA introduces new services

England's public libraries are joining forces to provide a suite of new online services - Enquire, Discover and Read. Managed by the Museums, Libraries and Archives Council (MLA) the new services will be available for the first time from a single national website for public libraries with cutting edge 24/7 library services to help answer any question, guide you through the web and explore books and reading online.

The Enquire service will give the public online access around the clock to library and information staff. In a truly innovative move which has involved cooperation with international partners in the US and Canada, questions of any kind are answered in real time, 24 hours a day, seven days a week, for free either via a live chat link or by email. Discover helps people to find their way through the online world, bringing together a rich range of resources, from news items and quick links to websites to information about collections and objects in libraries, museums and archives. Users can also personalise Discover to access resources that match their particular interests. Read aims to enhance enjoyment of books and reading by giving people access to great reading resources as well as opportunities to meet other readers either face to face or online.

Together, Enquire, Discover and Read make library services even more accessible to people than ever before, opening up opportunities to connect more and different people to the valuable public services they have on offer.

The three new services were launched nationally on 19 October 2005 by Culture Minister David Lammy at the Public Libraries Association Conference, and will be 'switched on' at public libraries across England.

The new services are available at www.peoplesnetwork.gov.uk

(MLA Press release, September 2005)


MLA commissions report to make the case for libraries

The Museums, Libraries and Archives Council has commissioned consultants to produce a "single, evidence-based document that makes the case for museums, libraries and archives, both in terms of government agendas and in terms of their intrinsic value".

The brief explicitly aims to heal the divide between those who argue that fulfilling Government agendas is the only way to get funding, and those who fear that this undermines the value of culture in itself. It is also a tall order. The MLA is seriously getting to grips with its 2004-7 action plan, which focuses on social cohesion, accessibility and celebrating diversity. And it's well known that the Government thinks of itself as an evidence-based policy-maker. But a research team from Burns Owen has found painful gaps in the now-huge pile of studies of social impact and the like, when it comes to defining the contribution of libraries, museums and archives.

The three biggest are: no proper longitudinal studies of long-term social impact; no agreed model to describe social impact; especially poor cover of cultural diversity and health/mental health.

The "generalised learning outcomes" invented by the MLA to analyse success in informal learning, are useful. Now a "social" version is needed - and the MLA has already promised to get the job done this year.

The full report - New Directions in Social Policy: developing the evidence base for museums, libraries & archives is available from www.mla.gov.uk

(MLA press release, July 2005)


Inquiry to help libraries save money

Libraries Minister Andrew McIntosh and the Museums, Libraries and Archives Council have commissioned a study on value for money in library services. Consultants from PKF Accountants and business advisers are to report and make recommendations on how public library services in England can give a better and more cost-effective service to users.

PKF will conduct an in-depth review to find out what is the best way to get a book from publisher to library user. The Government hopes that the consultants will make recommendations on improvements to existing systems, e.g. introducing changes such as regional or national consortia, borrowing different practices from other sectors, or using new technology and ways of working to rework the entire supply chain. The study will also examine how effectively library services are spending their money and aims to identify what makes a library service efficient, what resources might be required for different models of delivery and what funding structures and flexibilities can best meet these needs.

(MLA press release, 10 January 2005)


DCMS orders libraries inquiry

The Bookseller has reported that library investment in books will be at the top of the agenda of a new select committee inquiry into public libraries. The Department for Culture, Media and Sport's wide-ranging inquiry will examine the Government's policy on public libraries, the current state of the service and its future development. Topics to be discussed include funding and the balance of spending in libraries, whether opening times meet the demands of the public, what can be done to increase library usage, the effectiveness of the legislative, strategic and administrative framework running libraries, quality of staff and the performance of the "People's Network".

The 10-point guidelines laid out in Public Library Service standards are a streamlined version of the 26 standards released in 2001. One states that local authorities should buy 216 "books or other items" per 1000 people every year. Library leaders have voiced concerns that the standard is not book specific, unlike the 2001 report.

Details of the select committee inquiry are on the Parliament website - www.parliament.uk.

DCMS's Report to Parliament on Public Library Matters is available at www.culture.gov.uk

(Bookseller, 17 November 2004)


National targets set for libraries

The Guardian has reported that the Government is to try to reverse the downward trend in library book-borrowing by introducing national standards on how many new books public libraries should buy and how often they ought to replace worn-out stock. The move follows a 5% nationwide fall in book loans in 2003.

The official standard will require libraries to buy 216 new items per thousand of the population they serve each year. The word item covers CDs, DVDs and other materials, but chiefly means books.

(Guardian, 25 October 2004)


Public library offers take shape

Framework for the Future has taken concrete shape with the publication of three draft 'national offers' - a formalisation of the standard services that public libraries all over the country should offer. The Reading Agency has taken the lead in developing offers for three target groups: reading clubs, adult basic skills and youth (ages 11-19).

All three contain a clear definition of what libraries can best do; a precise list of service actions and a three year plan to get there. The national offer for basic skills is based on well-developed pilot work in libraries -TRA's Vital Link project. For reading groups the ideas are called a development plan, acknowledging that there are already hundreds of reading groups and nationally available support material. The most revolutionary is the national programme and offer for youth. The report explains that current thinking and legislation can be summed up in the education green paper 'Every Child Matters'. This says that 11 to 19-year-olds want to 'make a positive contribution'. Libraries can help with this, but are often being overlooked. TRA's research found that 11 to 19-year-olds had both good and bad things to say about libraries and their staff. But they 'loved the idea of being involved in developing services.' The future may depend on involving them in something, said the TRA.

Outline of offers
Ages 11-19

The library as 'the space' in the community for young people;
Inspiring, relevant reading material and creative reading activities;
The library as the place to participate in the wider community and democracy;
The library as the independent place for information and study support;
The chance to get involved and shape the library service.
Example:
Standard: suggestion boxes and webspace to gather young people's comments; yp involved in staff training; yp consulted on library issues and library management plan; yp involved in developing web content.
Medium: yp advisory group for stock and recruitment; yp rep on forum that oversees yp service and plans events; library used for work placements.
Enhanced: yp group with budget or regular visits to stock suppliers; yp on job interview panels; yp board plans and evaluates yp service; yp are library volunteers; yp plan own events.

Basic skills/reader development
Library is accessible/welcoming;
Able to support adults' learning and help them move on;
Offers books that inspire and inform at the right level;
Offers creative activities around reading at the right level.
Example:
Standard: staff able to recommend titles.
Medium: staff involved in reading-for-pleasure activities, integrated into curriculum.
Advanced: basic skills reading groups, chains and special events in the library; BS work integrated into family work, workplaces etc.

Reading groups
Local advice and provision of groups, progressing from basic to sophisticated level;
Online and ICT-based support;
Local and national partnerships to develop groups' activities;
Suitable staff skills;
Reading group work linked to resource and service development;
Effective evaluation;
Research and evidence base for use in advocacy work.

(Library and Information Update, September 2004)


Five-year vision launched for museums, archives and libraries

In March 2004 the Museums, Libraries and Archives Council (MLA) launched a five-year vision, which it described as an advocacy tool for the sector.

MLA had plumped unequivocally for a line that argues that everything offered by museums, archives and libraries - including cultural creativity - has solid value in terms of "the knowledge society". The document summarises MLA's hoped-for position under four headings: 'Education, learning and skills' (covered by the Inspiring Learning for All programme - see below), 'Communities and creativity', 'The knowledge economy' and 'Networking knowledge'.

(April 2004)



Inspiring Learning for All

In March 2004, the Museums, Libraries and Archives Council launched a programme to make museums, libraries and archives central to the development of modern education.

Inspiring Learning for All is supported by a web-based resource - www.inspiringlearningforall.gov.uk - that enables settings to review and develop learning activities based on a framework of best practice and measure their impact on learners. It aims to take institutions through a fundamental culture change, making learning a core function.

The resource contains:
  • activities to encourage organisations to explore what learning is
  • a framework to enable museums, archives and libraries to assess the quality of their learning activities and to plan improvements
  • a way to measure impact on learning
  • advocacy materials
  • support for shifting the organisational focus to learning.
The evaluation of the 2003 Summer Reading Challenge, carried out using Inspiring Learning for All methods, showed how libraries support schools and teachers. It found that:
  • 95% of the children who took part want to read lots more books
  • 45% read a book they wouldn't have wanted to before
  • 59% found out something from a book they didn't know before
  • 92% of the books read were new to the children
Inspiring Learning for All is linked to MLA's investment programme for regional museums, Renaissance in the Regions, which has developed work to promote learning through museums.


Framework for the Future: Libraries, Learning and Information in the Next Decade - 10-year strategy document for libraries

Public libraries are being urged to copy bookshops by introducing comfortable sofas and serving coffee and cakes to transform a visit into a social experience.

Framework for the Future, the 10-year strategy document published in February 2002 by the Department for Culture, Media and Sport, recommends the sort of Starbucks-style makeovers that have revolutionised retail chains such as Books etc and Waterstones. Extending opening hours in the evenings and on Sundays also forms part of the blueprint.

Traditionally libraries have enjoyed enormous support. More people visit libraries than attend football matches or the cinema, according to official statistics. "But user numbers are starting to go down, with young people in particular losing the library habit once they leave school," a DCMS spokesperson said.

Another attraction in the new-style library will be expert tuition for the public in how to create websites and develop other IT skills. This would extend the People's Network, a lottery-funded scheme that has made the internet available in every public library.

Libraries are also to be encouraged to run summer reading challenges, and after-school homework clubs. And every library will be expected to take part in the Bookstart scheme, which gives all babies a free book and a library ticket when they get their nine-month health check.

No extra money will be provided by the department, which sees the strategy as a framework for local authorities and funding agreements in future.

(Independent, 10 February 2003)



Funding for reader development 

The LA Record has reported reader development has been given a massive vote of confidence in the new Arts Council for England grants lists. The reading partnership (the reader development agency backed by the Library Association) will get a huge rise of 275% (from £16,000 to £60,000) followed by an increase to £65,800 in 2003-4.  

(LA Record, May 2001) 


Re:source, the Council for Museums, Archives and Libraries Research Strategy  

Resource published its research strategy on 13 February 2001, encompassing: 

  • commissioning statistical information about museum, library and archive services
  • mapping current trends
  • identifying future priorities
  • assessing need
  • identifying best practice

 Library standards published  

Standards for libraries have been published by the Department for Culture, Media and Sport, demanding all libraries match the performance of the top 25% of libraries. Included in the standards are the requirement that: 

  • Libraries open at least five hours a week beyond 9am to 5pm
  • all households in inner london to be within 1 mile of a library, in unitary authorities 88% of household should be within 1 mile. (This measure has changed from travelling time to distance.)
  • Request for books to be met: 50% in seven days, 70%in 15 days and 85% in 30 days.
  • Annual visit to library websites should match the performance of the top 25% of libraries.
  • 95% of children/adult to rate knowledge of staff as good or very good.
Libraries are required to identify and target the following groups: children, socially excluded, ethnic minorities and people with disabilites. 

The standards can be downloaded from www.culture.gov.uk 
 
(January 2001) 


Library opening hours to be extended  

The Independent has reported that libraries will have to adopt "supermarket" hours, including Sunday and evening openings to make them more accessible to students and people who work, under guidelines to be unveiled by Chris Smith, the Secretary of State for Culture. 

The Government standards, published in January 2001, oblige libraries to ensure that popular fiction and books written in locally spoken languages are on the shelves. 

The Government is concerned that reduced library hours and closures are having a damaging effect on children's education. The new standards will, in effect, prevent the closure of libraries in England and Wales unless a local authority can prove there is no public demand. 

For the first time, local authorities in England and Wales will be assessed on the quality of the library service, including opening hours, rather than the annual plans for their local library systems. 

The new standards will require libraries to provide cheap or free internet access for people who cannot afford home computers. Libraries will be told that audio-visual material, including taped books and videos, should be considered an ordinary and integral part of services.  

The standards will make it more difficult for local authorities to sell libraries in high street locations and move them to less accessible areas, offer new protection to rural library services and ensure that urban libraries can be reached by public transport. 

If authorities fail to meet the new library standards they will face redress and the possible withholding of Government funding. 

(Independent 8 January 2001) 

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