News
Scottish Government launches new Play, Talk, Read campaign
25 Sep 2009
The new website will provide parenting hints, tips and ideas, cost-effective and tailored to local areas, and offer an online community where parents can engage with each other. The national drive is aimed at helping parents stimulate their children from day one, through easy, fun activities and will help put in place the building blocks for future life chances.
On launching the campaign Ms. Hyslop said: "The early years of a child's life represent a golden moment of opportunity, where positive action will have the biggest influence on their chances throughout their lifetime. This is...why the Scottish Government is driving forward with an unprecedented focus on this area, helping to get children off to the best start so they are equipped to fulfil their potential and play a full role in a more successful Scotland."
Scottish Play Commission Chair Sue Palmer also commented: "It is easy to assume that playing with your child comes instinctively. But nowadays many mums and dads have little experience of babies before they bring their own one home from the hospital. And busy lifestyles leave adults feeling overstretched and exhausted, so playtime is often left to children's TV. This campaign provides parents with vital tools, equipping them with the confidence and knowledge to engage in meaningful play with their little ones."
Visit the Play, Talk, Read website.
