Local business promise
In the UK, one person in six lives with poor literacy. It’s a national problem but every community needs local solutions.
In the country’s most deprived areas, more than a third of adults lack the literacy expected of an 11-year-old. This undermines their wellbeing and stops them making a full contribution to the economic and cultural life of our nation.
We know that local businesses can play a big part in raising local literacy levels because they have the resources, reach and local knowledge to make a real impact.
That’s why our National Literacy Trust Hubs, which use local energy to tackle local literacy problems, are launching local area promises in their areas.
At Stagecoach we strive to be active members of our local communities, so partnering with the Peterborough Literacy Campaign to inspire a love of writing in the area and celebrate all that this city has to offer has been a great opportunity.”
Zoe Paget, Operations Director, Stagecoach East
- Raise the profile of literacy in the workplace by training your staff to be low literacy aware and by sharing literacy updates with staff
- Engage employees as parents by helping them understand how they can support their child’s literacy
- Sponsor schools and literacy programmes and promote volunteering and fundraising opportunities
- Get involved in local campaigns, like barbers reading with children
Why should local businesses get involved?
Getting involved in the literacy campaign in your area will position you at the forefront of businesses committing to take action on this important issue.
Other benefits include:
- Creating a positive, local impact and build your corporate reputation, brand value and trust
- Brand exposure and inclusion in positive PR
- Employee engagement opportunities to increase staff satisfaction
- A chance to join a national business network committed to raising UK literacy levels through the Vision for Literacy Business Pledge.
Find out more about our local area promises by emailing firstname.lastname@example.org.