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Reading Champions
Involving boys and men in creating a reading culture



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Reading Champions is delivered by the NLT on behalf of the DCSF

Research

four boys reading

Why target male readers?
Boys tend to be less enthusiastic about reading than girls. Men, too, do not always develop their literacy skills - which may mean they cannot offer their children the support they need to learn. Positive role models who provide motivation - at home, at school, at work or in the community - can make all the difference. The Reading Champions scheme exists to recognise their contribution, support their work and spread the word about what they achieve. Schools are encouraged to use a similar approach in engaging girls but the external recognition from the National Reading Campaign is reserved for boys only.

The gap between the sexes starts early. Figures from the Department for Education and Skills in 2005 show that from key stage 1 (reception to year 2) to key stage 4 (year 10 and 11) girls score consistently higher than boys in all literacy related tasks. The 2001 Progress in International Reading Literacy Study (PIRLS) found that girls out-performed boys in reading in every participating country. Although research has shown that boys start reading quite keenly, they often stop when other interests intervene.

Initiatives to improve boys' educational attainment and attitudes to reading are often hampered by a lack of involvement from dads and other significant male figures. The National Reading Campaign believes that to change attitudes and motivate boys to read it is vital that they have contact with reading role models - men and boys from all walks of life who inspire others to read. The Reading Champions scheme provides a framework through which schools and other organisations can build a network of these champions and develop a culture in which the reading habit is nurtured and supported.
Attitudes towards reading
Activities such as watching television, playing computer games, meeting with friends and playing sport tended to take precedence over reading. Statistics published in October 2003 show that the percentage of Year 6 boys who read during dinner time, play-time, or in the evening dropped from 29% in 1997 to 17% in 2002. However, research has also shown encouraging results. A survey of children's reading attitudes in 2005 by Tesco challenged the myth that books are losing their appeal, stating that about 40% of parents think their children read more than they did at the same age. The important factor in encouraging reading is to find books that target the interests of young people and capture their imagination.

Research on attitudes to reading

Key reports on attitudes to reading:

Being a reader: The relationship with gender - article based on the NLT's Young people's self-perception as readers research, 2008
Young people and reading - survey of Reading Champions schools, 2005
Young People's Attitudes towards Reading
- April 2004
Nestle Family Monitor survey into young people's reading habits across the UK.
Reading all over the world - April 2003
NFER report on PIRLS study examining the reading skills of 150,000 children aged 9-10 years old in 35 countries.
Reading for Change - 2002
OECD report on the results from PISA 2000's international assessment of reading ability.
Children's attitudes to reading Literacy Today article on changes since 1998 (March 2004)

Reading choice
Nestle Family Monitor/MORI (2003) reported substantial gender differences in the types of books boys and girls found most enjoyable. Boys were significantly more likely than girls to find sports books enjoyable, with 39% of boys choosing this type of book compared with just 6% of girls. By contrast, girls were significantly more likely than boys to enjoy books about TV programmes, such as Big Brother and EastEnders (29% versus 16%). Finding books that engage boys' interests not only encourages them to read for pleasure, but can have a positive effect on achievement. An analysis of the Programme for International Student Assessment (PISA) results from 2000 by the Scottish Executive (2004) shows that 15-year-olds who read for pleasure - fiction or non-fiction - tend to score better in reading tests.
Booklists and recommended reads
Research on reading choice

Reading motivation
Studies have shown that children who experience reading in an enjoyable way are more likely to grow up to be readers. An environment in which reading is visible and celebrated can nurture a positive attitude towards reading, resulting in increased motivation and engagement. Reading role models can play an important part in attracting new readers and supporting learning as buddies or mentors. Targeting boys' interests is another key factor in motivating them to read. The Nestle Family Monitor 17, published in November 2003 found that boys were "significantly more likely than girls to say that they are encouraged to read if the book is about a place, subject or hobby in which they are interested." Reading doesn't have to mean reading fiction - supporting boys' reading choices of non-fiction, magazines or newspapers can lead them to become more motivated and engaged in reading.

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