Success stories
Encouraging reading in the holidays
28 Feb 2011
In the summer of 2009, our Reading for Life campaign teamed up with Haven Holiday centres to encourage parents and school-age children to read on holiday. Research identifies the need for reading to be considered a pleasurable family activity and to be sustained throughout the long summer break. We gave specially-selected book bags to 18,000 families, and held themed activities, book swaps and competitions at holiday centres. The project had an overwhelmingly positive effect on the families’ enjoyment of reading. Both parents and children said they would read more and developed more positive attitudes towards reading.
