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Promoting literacy through the power of sport

  • RTG programmes

Leicester City


LCFC crest

LCFC poster
Ezra and referee Peter Jones with their reading promotion poster

RTG initiatives

Non-RTG literacy activity

The Foxes have been working in conjunction with local schools in order to deliver successful community programmes. For example, 20 students from the Robert Smyth School recently visited the Stadium to discuss how a business is run as part of their A Level studies. The topics discussed included finances, merchandising, marketing and conference and banqueting.

The Club's community mascot, Filbert Fox, has also visited over 20 schools to sessions of Read with Filbert to encourage children to read more often.

Press release
The advent of the European Year of Education Through Sport provided the stimulus for two sections of Leicester City Council to get together and come up with a scheme to boost reading in city schools. Steve Humphries, Sports and Parks Marketing Manager for Regeneration and Culture, and Gaynor Nash, Study Support Coordinator in the Education and Lifelong Learning Department, had long been in agreement that the fine sporting tradition of the city could be used to promote learning opportunities.

Steve came up with the idea of a series of posters featuring city sports stars linking with local students. In each poster the star would be too interested in a book to take part in their sport. The initial plan was to involve the city's four professional clubs but this was soon extended to include the city's very successful women's hockey team and Peter Jones, former Premiership referee, representing that much-maligned group of officials.

Steve Humphries took the idea to the clubs, where it was warmly received, and Gaynor Nash liaised with the schools. Soon the venture was underway and a very successful series of launches began with a football poster featuring Leicester City's keeper, Ian Walker, lounging against a post reading a book while pupils from Hazel primary bagged a hatful of goals!

A basketball poster followed this with Leicester Riders giant, John Smith, having the ball taken from him by a diminutive student from Sir Jonathan North Community College. A memorable launch took place at Caldecote Primary School, the school which Riders players and officials would be visiting to help children read.

Ollie Smith of Leicester Tigers and Paul Nixon of Leicestershire County Cricket Club also starred on posters before the attention turned to Peter Jones and his co-star Ezra. Ezra, of a local Leicester primary school, had been a guest on the football poster. He had been having problems with reading and this had led to some behavioural difficulties and the involvement of the Behaviour Support Team. Being treated to a tour of Leicester's ground and tickets for a game boosted his self-esteem. His classmates were interested in his adventure and Sue Johnson, SENCo at his school, made a photo board of Ezra's experiences, including his starring role being 'booked' by top referee, Peter Jones.
Ezra was the star at the launch of his poster, unveiling it in a school assembly with his co-star, Peter Jones (see picture, left).

As a result of his new-found love of reading, Ezra was nominated as a Reading Champion by Sue Johnson and can be found in the East Midland section of the Reading Champions Network.
The final poster is of Fyffes Leicester stars Ela Stachow, Helen Richardson and Crista Cullen with pupils from Slater Primary, Helen and Crista have starred for Great Britain while Ela is an up and coming goalkeeper.

The posters are just part of the push to link sport to reading as all of the clubs in the posters have committed themselves to the Right to Read scheme. Players or officials from the clubs are going into city primary schools in a project organised locally by Jackie Gamble. They have all received some specialised training and both the clubs and the children are very excited about it.

Every city school has received a copy of each of the giant A1 sized posters and a series of postcards to give to pupils. Schools benefiting from the Right to Read initiative with the sports clubs are Granby Primary, Hazel Primary, Caldecote Primary, St John's Primary, Uplands Junior School and Marriott Primary. The launches and the posters have been great but it is the commitment of the reading partners that will ultimately determine the success of the project.
So far, the reaction from the pupils has been excellent and the sporting partners have been delighted to see the pupils' reading blossom.

Reading Champion:
Stephen Clemence (pdf)

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